Had my set for a week now and can only agree with all the other positive comments and would only add that both the manual and remote control unit are very user friendly. The only negative point I have discovered is that there is no button on the remote for subtitles - you have to go through the menu which can be a bit of a faff if the phone rings and you still want to keep up with what is being said.
One aspect which other reviewers have not picked up on is that there is a setting which enables you to switch off the screen when listening to radio channels (or using the tv speakers to play back CDs from a connected DVD player) This is great because not only does it mean you don't have the distraction of a tv picture in the room, but it also cuts down on electricity consumption - which is quite high on LCD tvs. Another point which I think is very good is the clarity of speech on tv programmes - the backgound music being just that - in the background.

Using the vast array of sound and visual options I have achieved excellent results with this set. (Well worth investing in a DVD player with an HDMI connection and upscaling facility, but I am not really convinced about the merits of HD discs as such). Taken with the very smart dark grey finish of the tv it all adds up to the mystery of why this is being sold as budget priced product rather than a premium priced one. But this is for Sony to worry about us rather than us- we can just sit back and enjoy!